Arbitron Mobile SDK

Arbitron Mobile SDK™ is a platform that can be used to build products that understand users’ context and behavior. With Arbitron Mobile SDK you will have:

• Continuous access to information regarding the user’s behavior, smartphone and tablet usage, events, movements, and context
• Either local (device-side) or remote (Web-side) access to information
• Real-time data refresh
• Easy-to-use API to integrate your software with Arbitron Mobile
• Support for all major smartphone and tablet platforms, including BlackBerry®, Android™, iPhone®, Symbian, and Windows Mobile®

CASE: Zoki—A Social Assistant, In Mobile Devices

As a demonstration of mobile measurement capabilities, Arbitron Mobile piloted its own social media application called Social Media Assistant—an “automatic Twitter” that gathered information on mobile phone usage while serving as a productivity tool when people engaged with social media. People could share their everyday events and behavior to social media services, either automatically or alternatively through smart suggestions that the service provided by observing users’ lives. To some extent, the application showcased what could be done with the SDK and the data for the benefit of end users.

BlackBerry® is a registered trademark of RIM. Android™ is a trademark of Google Inc. iPhone® is a registered trademark of Apple Inc. Windows Mobile® is a registered trademark of Microsoft.