Arbitron Mobile Insights

Arbitron Mobile has its own analytics offering for customers who need the most up-to-date and comprehensive understanding about the mobile medium, whether it is for digital consumption, consumer lifestyles, device usage, or on-the-spot opinions of the mobile audience.

Arbitron Mobile Insights provides real-time information from mobile panels across top-ranked mobile markets, including reports and tables, covering a number of topics from both offline and online application usage, downloads, media consumption, WiFi usage, and consumer lifestyles.

• Over 200 daily tables summarizing mobile usage
• Aggregations and summary reports about market trends
• More than 3000 daily statistics calculated for each user, projected to give an estimate of the whole market
• A number of topic areas addressing specific needs, such as:
  • Application stores
  • Usage of applications (both online and offline)
  • Web browsing
  • Device feature adoption
  • Social life
  • Media and streaming
  • Movements, places, travels
  • Content consumption
  • Device and network performance

Take a look at a sample mobile insights report based on a study conducted in Finland.