Media Tracker
Arbitron Mobile, powered by Zokem technology, helps our key customers—market research companies, operators, device vendors and media agencies—to better understand the biggest and fastest growing audience in the world: mobile device users.
Arbitron Mobile Media Tracker™ is a consumer opt-in, plug-and-play mobile media measurement tool that runs in the background of device operations, capturing both online and offline mobile usage. Media Tracker is quick to use: You can launch your panel within minutes and get the first round of analytics immediately.
You can also use it as a management tool to access your audience information every day, activate on-the-spot mobile questionnaires or explore reports of key statistics. Arbitron Mobile Media Tracker includes various unique features:
- Fifty-one different metrics on user behavior and experience
- Full details on app and Internet click streams, usability, content consumption, social life, consumer context, lifestyles, and rich user profiles
- Performance analysis of devices, networks, and applications
- Context-triggered, on-the-spot mobile questionnaires
- Real-time analytics engine converting raw data into information and insights
- White-labeled product, customized for your own purposes
- Compatible with all main platforms on both smartphones and tablets, including BlackBerry®, Android™, iPhone®, Symbian, and Windows Mobile®.
Media Tracker does not interfere with other applications, is designed to consume very little battery power, and communicates safely with a centralized server to store data.
BlackBerry® is a registered trademark of RIM. Android™ is a trademark of Google Inc. iPhone® is a registered trademark of Apple Inc. Windows Mobile® is a registered trademark of Microsoft.