Services

Arbitron Mobile, powered by Zokem technology, provides marketers, advertisers, wireless providers, and other companies with a broad view of how consumers use mobile devices in their everyday lives.  Through a holistic, opt-in measurement application, Arbitron Mobile opens up a real-time window into consumers’ behavior both online and offline. Our services are compatible with all top smartphone platforms, providing actionable analytics from the fastest growing mass media platform in the world.

With Arbitron Mobile, you can measure consumer behavior and activities in different contexts and locations, track application usage and changes in consumption during or after campaigns, enable technical measurements such as network coverage and signal strength, or ask real-time questions from your audience through mobile pop-up questionnaires.  All of our services are opt-in and comply with privacy regulations. View our concept to learn more.