Concept

CONCEPT

Arbitron Mobile is in consumers’ pockets, capturing and interpreting their mobile usage 24/7.

Arbitron Mobile uses an opt-in mobile phone application utilizing the Zokem technology that is always on, creating a full 360° view on mobile usage habits. Arbitron Mobile tracks both online and offline usage of mobile devices and behavior, capturing data points from application downloads, usage duration, and Internet consumption to life patterns and social activities.

LIFE PATTERNS & CALENDAR

• Predict what people will be doing next
• Build a real-time access to your audience
• Collect subjective feedback right at the spot
• Observe changes in people’s lives, and build dynamic models to explore life-styles
• Capture people’s feelings and perceptions from real-life
• See when people are sleeping vs. awake, know their presence

MOBILE INTERNET

• Track every visited web site and total face time, and cellular and Wifi usage
• Identify application downloads and usage, measure media downloads and streaming
• Tap into trends of mobile content consumption
• Understand how people access and engage with the mobile Internet
• Benchmark holistically against competition
• Define “segments of one”

DEVICE USAGE

• Collect subjective feedback right at the spot when experiences are fresh in mind
• Learn how, where and when smartphones and tablets are used, and by whom
• Spot top features & untapped potential, measure stickiness
• Get hard data for R&D and product positioning purposes
• Measure usage of camera, GPS, video recorder, sound recorders, music player, profiles, app stores, user interfaces, Wifi, etc.

APPLICATIONS

• Identify top downloads, measure stickiness and face time
• Compare usage of native/java apps vs. mobile web, analyze usage patterns
• Get insights on perceived satisfaction on usability, measure loyalty 24/7
• Identify the right platforms for your products
• Benchmark against competition
• Improve in-app advertising and segmentation strategies

MOVEMENTS & PLACES

• Learn about location hotspots and movement patterns of your audience
• Utilize behavioral segments based on insights of life patterns
• Plan efficient campaigns based on “segments of one”, predict people’s behavior
• Deploy contextual marketing that adds value to your audience
• Enable real-time advertising based on people’s historical and current context

COMMUNICATIONS

• Track the communication methods people are using in different contexts, including voice, sms, mms, email, social networking
• Provide a venue to express opinions right when they arise
• Identify alpha-users and opinion leaders
• Optimize marketing efforts by targeting the right people in the right context
• Quantify social life, how wide are social networks, who talks to whom, who sees whom

MEDIA

• Utilize insights on people’s preferences towards content
• Measure the music people are listening to and top played songs
• Rank the video clips, radio channels, movies and TV channels as well as sites that catch the most eyeballs
• Publish statistics of mobile media consumption
• Identify how people use mobiles in accessing multimedia content