Background
Media measurement and market research industries are still facing the question of how to quantify people’s everyday life. Arbitron Mobile was established to solve this question by using smartphones as the key channel to people’s everyday life, both online and offline.
The founding team behind Arbitron Mobile has been working in the field of mobile analytics for almost a decade, pioneering in building the first on-device metering applications and analytics solutions. Now, the combination of holistic media measurements and panel-based research approach has shaped the company into a world-leading analytics house for on-device metering.
Emerging opportunities for new kinds of services and applications, mobile advertising and new business models require better information on user behavior and experience. Arbitron Mobile is monetizing on this behavioral data through its interactive panels and with syndicated research offerings.
In the Arbitron Mobile ecosystem, we enable our key partners and customers, including market research companies, carriers, device vendors and media agencies, to scale up and build better, targeted products. Arbitron Mobile defines audiences into ‘segments of one’ that facilitates spearhead marketing measures and mobile advertising models.