Arbitron Mobile Insights publishes periodically take-aways from around the world, showcasing different dimensions of consumer data, for example how people consume mobile content and use their devices, applications and services both online and offline. The report also interprets human behavior and user experience with the help of dedicated on-device meters that provide holistic insights into people’s lives.
Applications Capture Already Half of Mobile Internet Traffic
While mobile web browsing is still the top single driver of mobile traffic, native data applications, such …
Posted in Mobile Insights, News
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Blackberry and Android Share Top Place In User Face Time – Only the Applications Are Different
The owners of Android phones, among all smartphone users, spend the most time with their devices: a …
Posted in Mobile Insights, News
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Social Networking and Instant Messaging Have Overtaken Games Among Smartphone Users
The mobile industry has long hyped about mobile gaming. Despite the strong push by Nokia, SonyEricsson, Motorola, …
Posted in Mobile Insights, News
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