Arbitron Mobile Insights publishes periodically take-aways from around the world, showcasing different dimensions of consumer data, for example how people consume mobile content and use their devices, applications and services both online and offline. The report also interprets human behavior and user experience with the help of dedicated on-device meters that provide holistic insights into people’s lives.
No Prime Time for Smartphone
This might be true, at least when taking a look at aggregate face time or user engagement …
360-Degree Study on Tablets: Web Browser Gains Relatively More Face Time From Tablet Users
The mobile industry has seen an impressive development in the form of smartphones and tablets over the …
Royal Wedding Shows a Peak in Mobile Web Searches on Friday, 1% of Browsing Targeted at Wedding
May 2, 2011 – London, UK In a UK based smartphone study that was carried out over …
Zokem Panel Reveals that Nearly 60% of Smartphone Users Play Mobile Games on a Monthly Basis
Words With Friends and Angry Birds top the US rankings While nearly all U.S. smartphone users browse …
YouTube Top Installed App, Facebook Leads in Unique Users
According to the recent Mobile Life smartphone panel findings by Zokem, Youtube has the largest installed base …
In the US Market, iPhone Outperforms Other Mobile Platforms in User Loyalty by a Wide Margin, Android is Second, Blackberry Fourth
Zokem’s industry leading Mobile Life panel in the US from the year 2010 reveals that iPhone scores …
Mobile Web and Application Usage Goes Up in the Evenings, But Communication Services Fall
A recent study by Zokem reveals that the use of apps and mobile web goes up in …
Key Findings From the Finnish Smartphone Panel
The presentation by Zokem CIO Hannu Verkasalo at the Marketing Communications Week in Helsinki, Finland on October …
Android Drives the Use of Add-on Applications
Zokem reports that Android drives the use of add-on applications – almost one third of Android smartphone …
Are Smartphones Pervasive Devices?
A new study shows smartphone usage is spread across the whole day. People get on their smartphones …